My first project at Pivot was a full-scale rebrand for Bad Dad Brewing in Fairmount, IN. The client had a standout name, quality beer, and an underwhelming visual identity. We encouraged them to embrace the “dad” theme fully, then developed a comprehensive brand overhaul to match their product’s quality and character.
CONTRIBUTORS
CLIENT: Bad Dad Brewing
AGENCY: Pivot Marketing
CREATIVE DIRECTOR: Ryan Abegglen
ART DIRECTOR: Adam Johnson
RECOGNITION
2020 - AAF Best of Show ADDY Award: Packaging Campaign
2020 - AAF Gold ADDY Award: Packaging Campaign
2020 - AAF Gold ADDY Award: Specialty Advertising Campaign
2022 - AAF Gold ADDY Award: Out-of-Home Campaign
2023 - AAF Gold ADDY Award: Integrated Branded Content Campaign