Temporary Signage for New Nickel Row Development

This piece is a favorite of mine, even though it doesn’t fit neatly into a larger project. After creating the identity for Nickel Row, we were asked to design signage to promote the upcoming development. Alongside the expected deliverables, we designed this boxcar-inspired sign—an eye-catching nod to the Nickel Plate Railway that gave the development its name.

The logo, featuring custom typography I created, was designed in collaboration with my colleague Jeff Morris. While I contributed to its development, much of the concept and execution originated with him.