Onyx+East Logo Refresh

At The Flatland, I have a done a lot of work for townhome developer, Onyx+East. One of the early projects I worked on with them was a quick logo cleanup and brand guide to codify the aesthetic of their visual identity. Below is also a handy-dandy animation I created and used to sell the subtle adjustments to the client. When refreshing an existing logo, it can be hard to convey the quantitative result of many small design decisions. An animation is a great tool to guide the client to the results which often can seem underwelming without a demonstration.